{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of deluxe brands drive direct exposure via social media advertising and marketing, celebrity partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major items have not changed much in decades; it does not have TikTok, and doesn't o